What's Happening in Bath blog

Kind student named top mind

University student James Boon has been named on of Google’s most exceptional, motivated and inspiring young people.

The Bath University student is one of Google’s Zeitgeist Young Minds, following a competition that aims to recognise inspiring 18 to 24 year olds from across Europe, the Middle East and Africa.

James, 23, who is studying architecture in Bath, was chosen for the prestigious title for his online company ElephantBranded.com, which sells bags, wallets and purses and donates school bags and stationary to children in Africa and Asia for every item bought.

He said: “I am thrilled to have been named one of Google’s Zeitgeist Young Minds – it is an honour and I can barely believe it! The number of entries and the quality is incredible, and I am really excited.

“I have been very involved with BANTER Entrepreneurs’ Club (run at the University of Bath) and have had quite a bit of success in a number of their competitions.

“I have applied to become the President of BANTER next year, and we have society elections soon. It will be a large undertaking in the final year of my studies while also running the company, but it would be fantastic to be elected and to give back some of the support I have received.”

He said he was inspired to start his company after a placement year in which he designed and built schools in Africa and Asia. Seeing children with so little made him want to do something positive to help.

The judging panel for the Google competition included UK digital champion Martha Lane Fox and Channel 4 news presenter and correspondent Jon Snow.

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