Quotes from famous people have been used to help brand Chesterfield’s new look information centre.
The Visitor Information Centre has been reopened after a £40,000 refurbishment, aimed at improving the image of the town.
The work, which was funded by the European Regional Development Fund, includes quotes inside and outside the building from famous people who have had connections with the town, including George Stephenson, Bess of Hardwick, Gordon Banks and Lady Baden-Powell.
The interior has been redesigned in an aim to make it more appealing and easier to use, and includes a section about the town’s future developments.
Councillor Nick Stringer, executive member for leisure, culture and tourism at Chesterfield Borough Council, said: “The whole interior is a lot more welcoming and open so people can find information quickly.
“The use of quotes from famous people inside and outside gives visitors and residents a new connection to the town which hopefully inspires pride and interest in what Chesterfield has to offer.”
The refurbishment was organised by the Destination Chesterfield project, which aims to promote the town.
Peter Swallow, chair of Destination Chesterfield, said: “I think the refurbishment looks fantastic. The whole centre makes a great first impression for people visiting the town and will certainly help in our aim to promote Chesterfield as a modern, vibrant and contemporary destination.”
David James, chief executive of Visit Peak District & Derbyshire, the area’s official tourist board, added: “Chesterfield’s rebranding of its Tourist Information Centre as a Visitor Information Centre, linking in with the work of Destination Chesterfield, illustrates the importance of tourism as a key tool in economic regeneration and the town’s growing role as an eastern gateway to the Peak District.”