A giant yellow bear was seen wandering around the streets during Coventry’s free Godiva Festival.
The bear was part of a fundraising campaign by the festival to help a new hospice for babies in the city. Festival organisers said as the festival was free, they felt visitors would be happy to donate to the local charity.
The hospice, Zoe’s Place, in Ash Green, opened in 2011 and provides specialist care for children suffering from life-threatening conditions. It is the only baby-specific hospice in the UK.
Lee House, senior events officer for the city council, which organises the Godiva Festival, said: “As it’s a free event it would be great if people could put their hand in their pockets and give a little something back to the community.
“If we all gave just £1, we could raise thousands of pounds to support this charity. They need £1m each year to survive and by giving anything we can, we can help to become one of their lifelines.”
The big yellow teddy bear and volunteer collectors wandered around the crowds during the three-day festival in July looking for donations.
Zoë’s Place patron Lady Daventry said the charity was very pleased to be chosen by the festival organisers.
She added: “We are so dependent on the generous donations of people and organisations as there is not much government funding available.
“We will hopefully help the local community and the children who need us in the Midlands area and would like to thank everyone for their amazingly kind support.”