What's Happening in Rotherham blog

More shoppers head to Rotherham

Businesses in Rotherham town centre are celebrating after a dramatic rise in visitors.

The number of people heading into the town centre in September rose by a staggering 32.3% compared to the same period last year. This figure bucks a national trend, which is currently seeing a drop in visitor numbers in many city centres.

Town centre managers believe the good news is a result of a number of initiatives in the area, including a major push to fill any vacant premises. New stores to have opened up in the centre include the Bitter Sweet Boutique, selling a special range of gifts, jewellery, furniture and items for the home.

Another popular initiative has been the launch of the Shop Local Loyalty card, which has transformed shopping habits in the town centre. The scheme involves shops providing discounts and offers to all cardholders. More than 100 stores have signed up to the scheme and it has more than 11,000 subscribers, making it one of the most popular card schemes of its kind in the country.

There has also been a packed programme of events in the town over the summer as well as the unveiling of a new public space in the Minster Gardens area.

Town centre manager Bernadette Rushton said: “In September, Rotherham experienced a huge increase in the number of shoppers visiting the town centre which we can attribute to initiatives like our Shop Local scheme.

“The scheme has actively addressed gaps in the town’s retail offering and we now have an extensive range of independent and specialist stores such as a chocolatier and a home interiors shop.”

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