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Ford partnership with Spotify

Leading car brand Ford has announced plans that will allow internet-based songs and albums to play into its vehicles with the help of music service Spotify.

The car manufacturer’s forthcoming Ford EcoSport SUV will be able to access 20 million tracks and will allow drivers to access the songs through voice activation instead of touch controls.

The new Spotify system will also be available as an upgrade for Ford’s existing ‘Sync Applink’ navigation system. The new music service will initially be available in America before it comes to Europe when the Ford EcoSport is launched later this year.

Volvo have announced similar plans but Ford’s new deal is the first one that has been created in direct partnership with Spotify.

Telecommunications analyst at Ovum, Jeremy Green, believes that the new Spotify feature will “undoubtedly boost Ford’s profile” and appeal to Spotify’s current 20 million users.

However, Green was unsure about whether the new app capability would persuade people to purchase the compact SUV.

The Ford and Spotify partnership was announced at the Mobile World Congress in Barcelona and further demonstrates the motor industry’s increasing desire to market their cars as connected to the wider technological world. Research has found that one in five users think that a car’s communications technology is a very important factor when it comes to purchasing a new vehicle.

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