Cityvisitor blog

UK is a social media leader

The French may be known for their friendly kiss, kiss greetings and the Italians for the importance they place on family, but Britons are at the top of the scale when it comes to social networking.

Figures compiled by the Office for National Statistics and Eurostat show Britain in second place when it comes to social media usage.

In 2012, 57% of adults in the UK used social media platforms, compared to 34% in Germany, 33% in France and 29% in Italy. Britain was beaten only by the Netherlands, which reported a figure of 65%. Not that it’s a competition – but this does indicate good news for UK businesses using social media to enforce their brand and target customers.

In the UK, 36% of 16-74-year-olds had access to social networks via a mobile, smart phone or similar device. Sweden was the only country with a higher percentage, at 40%.

Mobile devices were used by 72% of 16-24-year-olds for accessing social media, compared to just 1% of over 65s.

The Office for National Statistics concluded: “Social networking is an increasingly popular activity in the UK with around half of adults, in 2012, being recent users.

“This degree of popularity is best illustrated by European survey results which reveal that the UK is one of the leading countries across the EU in terms of the take-up of social networking. The UK has the second highest proportion of social networkers in the EU – this is true for both social networking in general and social networking via a mobile device.

“Future survey results will show whether social networking is a permanent feature of our day-to-day lives. It will also be interesting to see whether it becomes more widespread amongst older age groups who are currently relatively low users.”



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