Cityvisitor blog

Why does junk food taste so good?

I write this while munching on a bag of crisps.  We all know by now what foods are healthy and those that are not so healthy. The latest National Diet and Nutrition survey shows, however, that we are still ignoring this and opting for too much sugar, salt and saturated fats.  This news happened to coincide with my daughter asking me the question: “Why is it the foods that are bad for us are the ones that taste the nicest?”

Her observation is basically the crux of the problem. Nature has rather inconveniently made us prefer the taste of all these ‘bad’ foods.

You would find it very difficult, if not impossible, to find a person that could honestly say they would rather eat a plate of lettuce and beans than a bag of crisps and a chocolate bar.

Why aren’t our bodies more intelligent when it comes to eating? Why can we not crave a plate of oily fish in the same way that we crave a cup of coffee or a hamburger?

The Government nutrition survey, published on May 14, finds that we all exceed the recommended amounts of sugar, saturated fat and salt in our daily diets. This is coupled with the fact that we are not eating enough fruit and vegetables, oily fish, vitamin D or iron.

Dr Alison Tedstone, Chief Nutritionist at Public Health England, said: “The data released today provides compelling evidence that we all need to make changes to our diet to improve our health, especially for teenagers.

“The findings, from the four years covered by the survey, confirm that eating habits do not change quickly. It is clear that we all need to work together to help people improve their diets.”

But my crisps taste so nice…


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