So much so that the launch episode became the most watched programme of 2016, raking in a massive 13.6 million viewers.
Cooking programmes have always proved somewhat popular on TV, Jamie Oliver rose to fame with The Naked Chef, his debut cookery programme. But there’s something about GBBO that captures the hearts of the nation. It seems to have a perfect mixture of ‘Britishness’, humour, drama and of course, baking, that makes it such a hit.
The choice of judges and presenters is one of the factors that makes the show such a success. We have the ever so dishy Paul Hollywood and the queen of baking, Mary Berry (whose expressions and reactions to some of the bakes during the show make for hilarious memes) as the judges and Sue Perkins and Mel Giedroyc, who are the perfect duo for the presenters. The presenters and judges have the perfect concoction of humour, wittiness and light-heartedness to make it the perfect baking show. Most baking or cooking programmes always seem too serious or uptight, so it’s refreshing that GBBO is fun and witty in the right places.
A merchandise line has been launched with Lakeland for the fans, with every baking equipment and tool you could need to bake your own showstopper. Several baking books have also been released with recipes from both the judges and the bakers, so everyone can try their hand at baking a masterpiece.
Many have found success from winning GBBO, including last year’s winner, Nadiya Hussian. Nadiya won the hearts of the nation and her popularity was deemed important in producing acceptance about cultural diversity. Nadiya was even given the honour of baking the Queen’s 90th birthday cake as well as having her own two-part TV programme in the form of a travelog, The Chronicles of Nadiya, where she travelled to Bangladesh to trace her culinary roots.
The show, which is shown on BBC One, every Wednesday at 8pm, has taken baking to the heart of the nation and proved it’s just not for the older generation to enjoy.