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Catwalk on ice

Savvy mum Maria Oliveira knew how to start up her new shoe design business – she created a catwalk on ice.

The mum, from Lower Earley, came up with the novel way of promoting her first collection of shoes because she is such a big fan of ice hockey.

She created the catwalk shoe show on the rink of the John Nike Leisure Centre, in Bracknell, during the interval of a Bracknell Bees ice hockey match.

The show caused quite a stir in the crowds as models paraded onto the rink in the selection of ‘toe post’ style shoes designed by the 48-year-old mum-of-two.

Maria said: “I am a huge supporter of the Bracknell Bees and sponsor their shirts, so it was a real privilege to launch my first collection in front of 2,000 fans.

“The interest was phenomenal, with really positive feedback on the designs and quality of the shoes.

“I have always loved drawing and shoes are my absolute passion, so I have pads and pads of sketches at home.

“Jimmy Choo had to start somewhere and I am at my happiest when drawing and creating.

“I feel very proud at what I have achieved. I get a warm feeling whenever I go on my website and it is truly a dream come true to have the shoes go from being just a drawing in my pad to holding them in my hands.”

Maria’s collection took her a year to complete and includes nine different designs of shoe.

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