Trees, water features and priority for pedestrians and cyclists are part of a master plan for Southampton city centre.
The major redevelopment vision has been unveiled by Southampton City Council and aims to transform the city over the next 25 years.
The council is consulting the public over the plan, which it says could generate up to 24,000 new jobs and more than £3 billion of investment opportunity for the region.
The master plan includes a new Station Quarter, a business district and a new waterfront area at Royal Pier. There will be a network of green streets, with trees and water features, and people will be encouraged to use more sustainable forms of transport.
The Central Train Station will be redeveloped and the Cultural Quarter and fruit and vegetable market areas will be revitalised.
Councillor Royston Smith, leader of Southampton City Council, said: “Imagine a Southampton where you get off the train in a world class Station Quarter lined with major businesses.
“Imagine a Southampton where all the major new developments are the architectural pinnacle of design in the UK. A place where the city’s thriving Cultural Quarter links seamlessly with its major business district, historic old town and tourist attractions. Where green networks of trees and blue networks of water features connect the city centre with its waterfront. And where the pedestrian and cyclist are given priority. That is what this Master Plan will help to deliver.”
He said he hoped the development would turn Southampton into a leading waterfront in Europe.