Popular supermarket Waitrose has raised £40,000 in donations from its charitable customers. The shop, which is located in Queensgate, Peterborough, has raised the money so that it can be donated to many worthy causes in Peterborough through the Community Matters scheme.
The store has been collecting donations since 2008 and has raised £40,000 since it began. Customers are given a token in the store and when they leave they insert it into a charity box of their choice. There are normally around three boxes for customers to choose from and each month the three boxes change to different charities. The money from the charity boxes is then given to the corresponding charity.
The Community Matters scheme has donated to many different charities since 2008 and many local charities have been chosen as beneficiaries including Peterborough Streets, which helps those who are homeless or poverty-stricken, and is one of the current beneficiaries.
The scheme has helped a variety of charities such as Peterborough Women’s Centre, an organisation aimed at helping women and the community understand women’s rights and w issues, The Rudolf Fund, an organization which gives sick and disabled children, or children who have been through traumatic experiences nice experiences such as trips to Disneyland. The Community Matters scheme has also helped East Anglian Air Ambulance, Werrington Village Playground, New Ark Adventure Playground, East Anglia Children’s Hospice, John Clare Society, 25th Paston Scout Group, Cruse Bereavement Peterborough, Norwood Primary School, Little Miracles, Helpston Playhouse, Marie Curie Cancer Care, Ironik Breakdance Team, Nene Valley Railway and St James’ Exotic Pet Refuge.
The scheme at Waitrose has helped to build a strong sense of community, with shoppers choosing the charity they want to help and can nominate which charities they want to be involved in the scheme. The store continues to take donations for worthy charities.