Asda shoppers were happy to jingle their change into charity tins instead of their pockets during a fundraising campaign for servicemen and women.
Supermarket customers at the Asda store in Durkar, Wakefield, donated £2,150.25 to collection tins for the Help the Heroes campaign during two days in September. A further £571.20 was raised by selling merchandise, including car stickers and Christmas cards.
The fundraising was organised by mums Joanne Meecham and Elaine Bevan, whose children have both served their country in the armed forces.
Mrs Bevan, 59, whose daughter Sian serves with the Royal Veterinary Corps, said she was very pleased with the amount of money collected.
She added: “It makes you proud to be British when you see people giving money to these soldiers, who need all the support they can get.”
Mrs Meecham, 47, whose son Joe served in Iraq, is so committed to the plight of servicemen she even has a poppy and a remembrance poem tattooed on her back.
She added: “It’s just my way of showing respect for soldiers past and present.”
She said many shoppers spoke to her during the fundraising to voice their support.
Joe, who now works in construction after six years in the forces, also helped with the fundraising.
Help for Heroes, which was founded in 2007, has invested millions in rehabilitation centres for members of the armed forces who have been wounded in the service of their country. The charity also provides grants to various projects and charities that support the wounded.