Traders in Derby, including hotel owners, are catching Olympic fever as a party atmosphere descends on the city.
As the city gets ready to welcome the Olympic flame, everything from Olympic burgers to outdoor entertainment and 20.12% discounts are available.
Most of the restaurants, shops, pubs and hotels in Derby are getting involved in the Olympic theme in some way.
Some Derby hotels, which include the Holiday Inn and Jurys Inn, are offering people overnight stays for £20.12 to allow people to party through to the early hours and not have any worry about getting themselves home.
The torch is due in the city on Friday and will pass many businesses and hotels in Derby on its way to the Market Place, where it is due to arrive at 6.50pm.