Most of us have tried to stick to a daily calorie count at some point in our lives – just before a beach holiday or a wedding, or after the Christmas over-eating!
We have been counting calories in our house recently – one person is trying to lose weight and another is actually trying to put on weight and increase their energy levels.
So for us, the new Public Health England calorie campaign has been very welcome.
The campaign aims to give us all clearer labelling and advice about the amount of calories we need to be eating. It should be quite simple really – if you eat more calories than you burn, your body will put on weight, if you eat less calories than you burn, you will lose weight.
It can be very difficult, however, to work out the calories in food, to judge portion sizes and to actually buy any kind of convenience food that is low in calories.
Dr Alison Tedstone, chief nutritionist at PHE, said: “It’s hard for people to make healthy food choices, whether for themselves or their families. That’s why we are challenging the food industry to take 20% of the calories out of everyday foods, building on their good work on salt and promising announcements on sugar.
“We are also working through our campaign and its partners, to give the public the information they need to help make those choices easier.”
I, for one, will be very pleased to have more help and information in this area.