Entering the world of social media can be daunting but these days it is essential for businesses to have a social media presence.
Gone are the days when a website was enough; now businesses need to interact and engage with their customers on a range of platforms including the world’s largest social network, Facebook.
Facebook has over a billion members and it is a great place for businesses to develop and create relationships with existing and potential customers. But how do you engage with your customers using Facebook? Here are some tips:
The best way to get people to interact with your posts is to ask them questions. Whether you’re asking for your fans opinions about a new product or the football score last night they are much more likely to comment on your posts if you ask them what they think.
Share posts and information that you find interesting and think your fans might enjoy. Got any behind the scenes information about your company? Share this with your Facebook following and they will feel like they are getting an insight into your business that other customers aren’t given.
Customers are more likely to engage with brands that are active on their Facebook page. It doesn’t take long to reply, comment, share and like a few posts every day, so set aside some time to make sure that your Facebook page has something new to offer.
Pictures are easier to process than text and a Facebook post with an eye catching picture is much more likely to get attention than reams and reams of written information.
Keep Your Posts Short
Shorter messages make a better impact than long posts. People don’t have time to read a lot of information so try and be as concise and succinct as possible.
Although being professional is very important for your business, being friendly and approachable will get you more fans than a stiff social media presence. Make your fans feel like they can talk to you and share their opinions, concerns or praise.
Facebook offers businesses an opportunity to connect with their customers, so make sure that you take advantage of social media for your business.
Need some help getting started? Contact Infoserve today on 0845 36 77 200 for more information about our social media packages.