So, how can your business benefit from the royal birth?
Google, Procter and Gamble, and Carling have already begun to reap the rewards of the future king’s birth after launching what is known as “trendjacking” ad campaigns.
They were among at least 20 brands to use this form of marketing to cash in on the news of the Duke and Duchess of Cambridge’s baby, according to The Guardian newspaper.
Luis Carranza, innovation director at the ad agency Inferno, told the newspaper: “Brands can demonstrate that they’re culturally relevant by tapping into the news agenda.
“By riding on the hype of current affairs, brands can become part of the news. For this tactic to work a rapid turnaround is obviously needed to communicate with audiences at high speed.”
Examples of how this has been put into practice are B&Q, which changed its strapline from “you can do it” to “one can do it”, while The Sun newspaper changed its name to The Son. Coca Cola replaced its trademark red scroll writing on images of two bottles clinking in celebration with the words “Wills” and “Kate”, while budget airline Ryanair turned into Ryanheir, as well as launching a special deal for baby travel.
The birth of George Alexander Louis is something the whole world is interested in at the moment, so why not jump on the royal baby bandwagon by finding a way to associate your company brand with this piece of good news.
This style of marketing does not have to be exclusive to the royal birth, and is worth bearing in mind during future big news stories.
http://www.guardian.co.uk/media/2013/jul/25/prince-george-brands-trendjacking-advertising