Beth Mills, the owner of Firwood bed and breakfast in Newcastle is trying to boost tourism in the Northumberland area through an exciting charity event.
Beth became concerned about the shortage of tourists to the North Northumberland area following the demise of regional development agency One North East which worked to promote the region and decided to do something about it. She has set up a cycling event in and around her home village to try and encourage people to visit.
The Wooler Wheel event will see 350 participants cycle through some of North Northumberland’s most beautiful scenery including the Cheviot Hills and the famous Flodden battlefield.
Mrs Mills, 56, said: “The idea is to get people here. We have lost One North East and the promotion they do for the area, we have to do things ourselves and promote the area ourselves.
“Everywhere has suffered this year, but North Northumberland has suffered the back end of the stick. It is all right once people get there, they are wowed, but it is getting people here that is the problem.”
The event will take place on the 6th October and participants can choose whether they want to complete the 100km or 50km route. Both serious and pleasure cyclists are encouraged to take part.
Mrs Mills has received support and advice from British Cycling, Northumberland National Park Authority and Northumberland County Council as well as members of her local community.
The event was originally planned for just 100 cyclists but it has attracted a great deal of interest and the event has now been capped at 350. Those taking part are being encouraged to raise money for the Great North Air Ambulance or Hospice Care North Northumberland.
Mrs Mills is hoping that the Wooler Wheel will turn into an annual event and is planning a 150km route for 2013.